The abbreviation SERM comes from the English phrase Search Engine Reputation Management. In the simplest translation, it means managing reputation in search engines. In reality, it consists of a series of actions taken to improve a company's visibility in search results. It can also be attributed to the general work on brand image and recognition.

Google My Business profile is visible in Google search results and Google Maps. This is where your customers can leave a review about your products and services. You can see them in the Google My Reviews tab. The rating of your profile determines whether you will gain the trust of viewers. However, does visibility in the search engine depend only on the number of stars?

Every entrepreneur should strive to understand the customer. It is extremely important from a marketing perspective. Knowing the target group and their expectations makes it easier to reach them. But how to find the right persona?

In the tourism industry, opinions and comments are extremely important. When planning a trip, one of the first things we do is check hotel and restaurant ratings, as well as attractions and airlines. Surely you do the same. Therefore, if you own a business in this industry, take care of your company's image on one of the most popular travel review platforms. See how easy it is to create a profile and build a recognizable brand that enjoys good reviews.

The opinions of your customers are a very important element in building trust in your company. It is thanks to them that a person interested in your offer can decide to make a purchase or use your service. Customers also check social media for information about the company. Therefore, it is worth taking care of a large number of recommendations.

People have always been interested in interesting stories, hence so many fairy tales and legends. So why not create a narrative for your business? Are you wondering how to convince people to choose your company and gain loyal customers? Would you like to establish your brand's presence in the minds of your audience? Then be sure to read this article to learn how to talk about your company in a way that people will love it.

Entrepreneurs operating in the trade industry are doing relatively well in 2020. Even if they have only been selling in physical stores so far, they quickly realized what needs to be done to maintain their income at a similar level. Moving their business online turned out to be a marketing opportunity for many of them. In many cases, the pandemic only accelerated the decision to expand their business.

Ideashirt.pl is an e-commerce and advertising company that offers custom printed t-shirts.  

Stempleks is a company in the e-commerce and advertising industry. It specializes in selling stamps and business cards online and offline.

Rating Captain is an application that will help your company improve its image on review portals. By analyzing collected opinions, it allows you to easily draw conclusions from customer ratings. This, in turn, helps you quickly and effectively evaluate your business and implement improvements.